Gennady Golovkins Jekyll and Hyde persona has helped him become boxings biggest global star, according to the people who guide his career.A global audience of millions in over 100 countries will tune in live to watch boxings most entertaining fighter defend two (WBC and IBF) of his three world middleweight titles against Britains Kell Brook at the O2 Arena in London on Saturday.It is not just in his native Kazakhstan that Golovkin (35-0, 32 KOs) -- known as GGG -- is adored. He has a growing army of fans across his adopted homeland in America and millions watch his bouts in Mexico, where fight fans consider him one of their own.The 34-year-olds promoter Tom Loeffler has seen Golovkins fame grow since his company K2 Promotions took control of the boxers career in 2010.His popularity with each fight is growing dramatically and this fight will be shown live in over 100 countries, Loeffler told ESPN.When he sold out Madison Square Garden against David Lemieux it was a huge accomplishment for him and he was the first non-American to do that.But its not only New York. He sold out the Forum in Los Angeles, that was a big statement on where his popularity is at in the US. Usually in America boxers are only popular in one region, so thats a testament to his phenomenal popularity.I think it was over a million viewers for Gennadys fight against Martin Murray on Channel 5 and hes always been very popular in Mexico where 6.1 million saw his fight against Murray.One thing thats important to remember about Gennady is his international popularity. He has a universal appeal.This fight is the first time he has done a deal with RTL in Germany, one of the biggest networks there. So on an international level his popularity has been increasing. Hes very popular Japan for instance, they have shown every one of his fights. Hes a fans favourite in Latin America too.American fighters dont leave the U.S. to fight but its always been part of our plan to keep his international popularity and thats why he has fought in Monte Carlo three times, the Ukraine and Panama and now London.Loeffler believes Golovkins burgeoning popularity is not just because of his dazzling displays in the ring.Golovkin is winning over a U.S. audience despite limited -- but improving -- English and it seems every fight now is building up towards an epic encounter with Mexcian Saul Canelo Alvarez next year, unless Brook (36-0, 25 KOs) can upset the odds.A big part of it, even if he doesnt speak perfect English is his personality and respect for opponents and the sport is why people generally like to cheer for him, Loeffler added.A lot of great boxers arent that likeable but like to cheer for Gennady and support him.Hes exciting inside the ring and hes likeable outside the ring as well. Its the Mike Tyson effect, fans just want to see him.His English is getting better and that certainly helps. He has lived in L.A. for the last year and half and he has trained in Big Bear (California) for the last six years. He is becoming more well known in America with each fight.Golovkin, who lives with his wife and eight-year-old son in California, avoids trash talking but fans still tune in as he brings knockouts.The WBC-IBF-WBA world middleweight champion has stopped his last 22 opponents and is a big betting favourite to beat Brook, who is stepping up two weight divisions.Golovkin operates with the clinical precision of a surgeon in the ring but away from the sport, appears to be polite, cheerful and almost innocent.Martin Murray, who lasted 11 rounds -- longer than any other opponent -- with Golovkin, socialised with the champion following their fight in February, 2015.He doesnt speak much English but hes a good guy and a nice person, Murray said.He goes out and wreaks havoc in the ring and comes out and hes nice as pie. Thats why Im really happy for all the credit he gets because he deserves it.Max Hermann, along with his brother Oleg, has been working as Golovkins manager and advisor since 2009 and says the boxer has been unaffected by fame.Hes a very calm person and a normal guy outside the ring, down to earth and very polite, Hermann said.He hasnt been affected by his success at all. Away from boxing, hes a big football fan and likes playing football and tries to spend time with family when he is not training for a fight. He has seen Manchester United play and likes AC Milan and Real Madrid as well.Golovkin will be the biggest overseas boxing star to fight in the UK since Kostya Tszyu fought Ricky Hatton in 2005 or Mike Tysons appearances in 2000.A crowd of 80,000 saw British super-middleweights Carl Froch and George Groves slug it out at Wembley Stadium in 2014, but Golovkin-Brook has more international interest and significance.Broadcasters from the U.S., Latin America, Germany and the UK will be ringside on Saturday when a victory for Brook would send shock waves around the world of adoring Golovkin fans. Vapormax Chrome Blush . Already owning gold from competition in Vancouver in 2010, Loch posted a combined four-run time of 3:27.526. That included a track-record third run of 51. Vapormax Flyknit Scontate . -- The proud fathers huddled near the Dallas Stars dressing room, smiling, laughing and telling stories while wearing replica green sweaters of their sons team. http://www.scarpevapormaxscontate.it/vapormax-plus-italia.html . The veteran safety was a starter for the Bengals from 2008-2012. He totaled 41 tackles and three interceptions while starting all but four of the 13 games he played last season. Vapormax Flyknit Saldi . "Thank you for the warm welcome," Beckham said on an 80-degree February morning. In this case, it was soccer weather. The sport moved a step closer to returning to South Florida on Wednesday, when Beckham confirmed he has exercised his option to purchase a Major League Soccer expansion franchise in Miami. Vapormax BHM . Once again Jordan Cieciwa (@FitCityJordan) and I (@LynchOnSports) go head to head in our picks. Last weekend at UFC Fight Night 32 my #TeamLynch got the best of #TeamJC by a score of 9-6. Let us know which side youre on for UFC 167 use the hashtag #TeamLynch or #TeamJC on Twitter. LONDON -- Pep Guardiolas first match in charge of Manchester City ended with an unconvincing 2-1 win over Sunderland on Saturday, just hours after the new English Premier League season got underway with a shock defeat for champion Leicester at Hull.With $200 million spent on new players and Guardiola arriving from Bayern Munich to manage an already impressive lineup, City is the hot favorite to win the league this season.But instead of making a stylish debut against modest opposition, Guardiolas team needed an 87th minute own-goal by luckless Sunderland defender Paddy McNair to start with a win.At least the outcome was better than Leicesters at Hull, where the champions were left stunned by a 2-1 defeat to a newly-promoted team.Elsewhere, Tottenham had to come from behind to finish 1-1 at Everton. There were 1-1 draws too for Southampton against Watford, and Stoke at newly-promoted Middlesbrough, along with 1-0 wins for Swansea against Burnley and West Bromwich Albion at Crystal Palace.But the days spotlight was inevitably going to be trained on Guardiola, given his trophy-laden spells at Bayern and Barcelona, and his new clubs hunger for league success.The Spaniard signaled the changes with his very first starting lineup. England goalkeeper Joe Hart was dropped in favor of Willy Caballero and there were debuts for defender John Stones after his 47.5 million pound ($62 million) move from Everton and Spain forward Nolito.His team certainly got off to a perfect start, with Raheem Sterling winning a penalty that was converted by Sergio Aguero after only four minutes.But despite having nearly all the possession, City labored to make their superiority count and was pegged back in the 71st minute when Sunderland striker Jermain Defoe rifled home an equalizer.McNair handed City all three points, though, when the ball struck his head and flew into his own net following a deflected low cross by Jesus Navas.It was tough for everybody and that is why the people says the Premier League is tough, Guardiola said. We were constant and we deserved the victory.As for his new signings, he added: All of them were a team, so we fight. We spoke many times what we should do like a team, this is just the first step. But of course, for the new people, neww manager, new players, to start winning helps to believe in what we are doing.ddddddddddddClaudio Ranieri knew what his Leicester players were doing against Hull, and he didnt like it.Along with the missed opportunities in front of goal, Ranieri said a lack of teamwork meant his team was second-best on the day.They played better, we tried to do our best, the Italian told Sky Sports. The effort was amazing, but individual effort -- not as a team. And I think this is the key of the match.Having defied odds of 5,000-1 to win the league last season, the tables were turned on Leicester as the surprise champions lost to a club that was struggling with pre-season injuries and protests by fans against the owners.Although Leicester has managed to keep all but one of its key players from last season -- with combative midfielder NGolo Kante moving to Chelsea -- Ranieris team lacked its usual bite.Adama Diomande put Hull ahead in first-half stoppage time, Riyad Mahrez leveled from the penalty spot just after the restart and Robert Snodgrass scored the winner in the 57th minute.Hull, with Mike Phelan in the role of caretaker manager after Steve Bruce left in July, had been struggling in the run-up to Saturdays match.A lot of the time it was fingers crossed to make sure that we had enough players to get out onto this field today, Phelan said.But all credit to the football players. They showed a lot of the determination.Ross Barkley gave Everton its fifth-minute lead in Ronald Koemans first game in charge, but Erik Lamela headed a second-half equalizer for Spurs.Nathan Redmond scored an equalizer on his Southampton debut against a Watford side that finished with 10 men after taking a ninth-minute lead through Etienne Capoue, while a free kick from Swiss playmaker Xherdan Shaqiri earned Stoke a point at promoted Middlesbrough.Leroy Fer scored Swanseas late winner against Burnley and a header from West Broms Salomon Rondon gave the visitors their victory at Crystal Palace.On Sunday, Jose Mourinhos Manchester United plays at Bournemouth and Arsenal hosts Liverpool.Chelsea hosts West Ham in a London derby on Monday night. ' ' '