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Most of us are familiar with the term market analysis or evaluation but few of us actually think of Competitive Intelligence when we make business decisions. How are we going to market our product or service? Is there a market for it? Who's doing it now Laurent Koscielny France Jersey , who are they targeting and why? Where are they headed? What niche do we want to specialize in? You can use CI to answer these questions.


Doing Competitive Analysis will enable you to direct your resources in an efficient manner, reducing the risk of loss or misdirection. A misdirected vision of even a few months can be costly to a new striving business or solo professional.


Few smaller companies can afford the services of an Intelligence Consultant and while there would be a learning curve, it's definitely possible to make decisions through a structured model based on research you conducted personally.


Competitive Intelligence requires a different thought process and an open mind. Change your focus - information found through research, in the media or through PR releases should be looked at objectively and not as factual or taken on face value. The first rule is to evaluate the source, then ask yourself if the information is consistent with the other facts you've been able to discern. Start your research without prior judgment and concentrate on gathering facts first ? analysis comes later.


Be thoughtful when giving out information on your company. Direct the relay of information to your business purpose and on a ?need to know? basis. Especially for those of us that have a trusting nature Lassana Diarra France Jersey , realize that business is another world. (Just watch the paranoia factor here ? trust is also the basis of a successful business).


Much of your research can be done on the internet and sources are readily available through the Freedom of Information Act. Public companies are easier to research but websites such as ?WHOIS? and People Finders allow you to find private business owners. Doing searches on databases with companies or individual names will yield you knowledge you didn't know you would have available to you if you follow the direction the search takes you.


Are you thinking of aligning your business in a joint venture? What do you know about this person or business, the CEO? Do a search and don't limit it to your present industry ? information on sites such as Virtual Librarian under the section ?Information and Libraries? offer links to sites that might surprise you. Targeting a marketing campaign? Look up contacts on professional directories.


Are you thinking that you can't do this? Think again. I am a nurse. Yes, a nurse! I didn't have a business background but I learned how to do research because I needed information to start my company. The information that I have now has helped me in formulating my vision, having confidence that my decisions are based on strategies that are as informed as my ability will allow.


A few more thoughts on Competitive Intelligence. CI is not business espionage. Information you obtain has to be obtained through honest measures with the intent to help your business, not harm another. If you keep that principle in mind Kylian Mbappe France Jersey , you will be okay ? and avoid the wrath of our federal government!


Copyright 2005 - Gariety Group Consultants. You may reprint this article provided the author bio and link remain intact.


Turn Your "Rusty Junk" Into eBay Gold Home Business Articles | March 5, 2004
Turn Your "Rusty Junk" Into eBay Gold!by Pete ... times people to stop to realize the income ... of their "junk". And, when they DO decide it might be worth selling, they never give eBay




Turn Your "Rusty Junk" Into eBay Gold!
by Pete Egeler

Often times people to stop to realize the income potential of their "junk". And, when they DO decide it might be worth selling Kingsley Coman France Jersey , they never give eBay a second thought.

As I preach over and over again to my customers, don't ever think that you have something that nobody else would want, unless you've really taken the time to do a little eBay research.

I've sold my wife's old tea pots, bowls, AOL CD's Karim Benzema France Jersey , books, etc. that we no longer had a use for. And, it usually brings a lot more cash to the table than a yard sale or flea market sale would.

Most items in good condition will bring a pretty fair price on eBay if you take just a bit of time to locate the correct category for that item.

Then again, there are times when you may have something that really doesn'tlook all that great. What should you do then?

Well, depending upon what it is Jeremy Mathieu France Jersey , you may want to sell it "as is."

Case in point is a lamp I'm getting ready to auction off. (My wife brought it home to me the other day.)

It's obvious that this lamp is old. It doesn't work (that I know of,) and it has a bit of tarnish on it. But, I'm NOT going to try and "spruce it up" before I put it up for auction.

Now I don't know squat about lamps. But I DO KNOW, that this particular lamp was made in the early 70's. About 1972 I think, and the WORST thing I could do is try to "clean" it to make it more presentable.

I'll dust it off Hugo Lloris France Jersey , and take a couple of pictures, but it will be sold "as is."

Why? Because someone that DOES know about lamps, will exactly how to clean this particular item up in the CORRECT manner, so as not to damage it.

They will know it needs work, and they will know what Eliaquim Mangala France Jersey , and how to bring it back to the condition it should be in.

One of the "biggies" these days is the "country" look in home decor.

So, look around. See what you might have stashed away in the corner of your garage, in your attic, etc. Don't want it any more? Just drag it out, dust it off Dimitri Payet France Jersey , and sell it on eBay.

Someone is sure to be looking for just the item you no longer want.

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